About me
2022-2025
AfterShip - Design Director
Manage a design team of 15 people, responsible for the user experience work of the company's entire product line (post-sales and pre-sales), establish standards and quality criteria, plan team OKR goals, and be responsible for product design experience and design quality;
Lead the team to build a design system, enhancing product consistency and collaborative efficiency;
Take the lead in upgrading the brand and official website, establish a brand operation asset library; enhance the brand's influence;
Clarify the team capability model, establish team capability standards, and build team tiers;
Team performance management and Leader development.
User experienceBrand / Brand Guidelines / Collateral Design / Rebranding / Design System / Team management
2020-2022
Wumi Technology - Design Director
As the head of English product design, I fully coordinate a design team of 5 people, responsible for the entire process from the formulation of design strategies to execution;
Responsible for controlling product experience quality, coordinating and promoting projects, overseeing design output, tracking and restoring results.
User experience / Brand Guidelines / Design System/ Team management
2017 - 2020
ByteDance Lark - User Experience Design Specialist (3-2)
Responsible for the interaction, visual, branding, and other design work of Feishu IM and documents (Doc / Bitable / Slide /Sheet / Drive) from 0 to 1;
Building and adapting the Feishu suite design system and DarkMode;
Building the Shenzhen team from 0 to 1, responsible for the establishment and recruitment of the design team.
Logo Design / Brand Guidelines / Design System / Rebranding
2014-2017
Tencent WeChat - Senior Experience Designer
Served as the design owner of Tencent's strategic products such as QQ Mail, WeChat Reading, and WeChat Work;
Fully led visual design, interactive framework, and brand visual system construction, coordinating multi-end interface design and official website visual presentation, promoting the consistency enhancement of product experience and brand tone.
Logo Design / Brand Guidelines / Design System / Visual design
2013-2014
Coolpad - UI Designer
Lead the strategic visual design and experience optimization of safety, health, FM, and other modules, participating in the exploration of the Cool UI 5.0 visual style and the establishment of design specification systems;
Responsible for the end-to-end visual design work of wearable device standalone apps and Cool TV, managing the entire process from design strategy formulation and solution output to development restoration, promoting the consistency of visual language across different devices and upgrading user experience.
Logo Design / Design System / Visual design